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It’s been 5 years since the passing of the Check Clearing for the 21st Century Act - more commonly known as Check 21. As such, Remote Deposit Capture, a product facilitated by Check 21, is also 5 years old. In this time, we’ve witnessed a dynamic and changing financial services industry that has incorporated some form of RDC in its product suite. Over 80% of Financial Institutions offer RDC. Although many large Corporate clients are benefiting from the convenience and cash flow improvement of an RDC solution, we have not yet seen broad based adoption. Is it possible the product is simply not being marketed appropriately?

Join Vijay Balakrishnan of StratEx, LLC and Silvia Coba of RemoteDepositCapture.com in an engaging presentation focused on RDC Marketing Best Practices. In this webinar we will present a framework to look at the marketing challenge strategically, going beyond the customary emphasis on advertising and promotion. We will address the concept of aligning the various elements of the marketing and operational value chain for maximum effect.

Topics covered include:
 

• The case for alignment
• Picking the right customer
• Positioning your institution to serve the customer and beat the competition
• Selecting the best solution
• Choosing and managing the right distribution channels
• Getting your promotion to stand out from the crowd
• Ensuring delivery and support live up to the promise

Presenter: Vijay Balakrishnan, President of StratEx, LLC

Moderator: Silvia Coba, Director, RemoteDepositCapture.com