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From Free to Fee: Using Mobile RDC as the Springboard for Monetizing Mobile

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Recorded at the RDC Summit 2013
 


This webinar is sponsored by:

RemoteDepositCapture.com  

 

Viewing Information: Continuing Education Credits:
1.0 CPE credits for CAPP/CAPA
1.2 AAP
1.2 NCP
   

Description:


With interest rates remaining low and traditional fee income such as debit interchange and overdraft fees reduced by recent government regulations, banks and credit unions are increasingly looking for new ways to make up the shortfall in revenues. While cost cutting may play a large role in this effort, it is safe to say that sustainable solutions must involve the revenue side of the equation. One way to make up for falling fee income is to have customers pay for value-added services like mobile RDC. Join us as we explore how this can be done and who is willing to pay.  
 
Using new quantitative research, take-aways will include:
  • Who is the best target market for mobile RDC?
  • What is the price elasticity for the service?
  • How can mobile RDC be bundled with other 'emerging' financial services?
  • Marketing these services through direct and digital communications.


Expert Panelists:


  • Jim Marous, SVP, New Control and Publisher of Bank Marketing Strategy blog, New Control Direct and Digital

 


Viewing Information:


  • Exclusive for RemoteDepositCapture.com members. Become a member
  • Length: 47 minutes


 


Agenda:


Select Slide Previews:


From Free to Fee: Using Mobile RDC as the Springboard for Monetizing Mobile  From Free to Fee: Using Mobile RDC as the Springboard for Monetizing Mobile 
From Free to Fee: Using Mobile RDC as the Springboard for Monetizing Mobile  From Free to Fee: Using Mobile RDC as the Springboard for Monetizing Mobile 

Webinar Slide Titles:


 

Additional Information and Resources:




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