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Panini Launches Social Media Initiative Including Blog and YouTube Channel

Thursday, May 12, 2011 (Panini / Panini)

Panini, a global payments processing technology provider, today announced the launch of a new social media initiative featuring a company blog, YouTube channel, and changes to the company’s web site. These platforms will provide stakeholders greater access to Panini’s expertise and experience as the market leaders in distributed check capture. As part of the launch, Panini will sponsor a prize drawing for subscribers to the company’s YouTube channel, PaniniVision. More information is available at

“As the market leader, we feel it’s important to share our experience and expertise with customers and partners via on-line channels of communication,” says Michael Pratt, Chief Marketing Officer, Panini.

“These new platforms allow us to disseminate this information via channels that are accessible 24/7 to our stakeholders.”

The Panini Blog provides readers the opportunity to join Panini executives and guests for interactive dialogue related to the payments and financial services industries, marketing topics, business practices, technology, and more. Various bloggers, including Pratt and North American subsidiary President, Doug Roberts, began posting new blog entries last month, and will continue on a regular basis.

“Many professionals, including myself, are looking for more efficient ways to access information that’s beneficial to their jobs,” notes Pratt. “The Panini blog allows me to share insights and opinions with my peers and company stakeholders in a manner that’s easily and quickly digestible. Just as important, the blog facilitates interaction to enrich the diversity and value of the content.”

The company’s YouTube channel, PaniniVision, will host many videos including customer testimonials, product videos, training videos, and more. The channel will also serve as a platform for providing “live” video coverage from industry events. PaniniVision offers professionals a new way to obtain information about Panini on their time and at their convenience. The company is sponsoring a prize drawing for an Apple iPad for all subscribers of the PaniniVision YouTube channel until June 1, 2011. The winning subscriber will be announced on June 2 via the channel’s bulletin board.

More information about Panini’s new blog and YouTube channel, including a cutting-edge promotional video, is available at Panini customers interested in submitting a video to PaniniVision can email for details.

About Panini

Founded in Turin, Italy, Panini has enabled clients to capitalize on shifts in the global payments processing market for more than sixty years. Panini has a rich history of technology innovation, leveraging the company’s expertise in research & development. Panini’s market leading solutions are based on state-of-the-art engineering resources and ISO-9000 quality certified production. Panini offers check capture solutions that enable customers to fully realize the advantages and efficiencies available with the digital transformation of the paper check. Panini’s scalable check capture solutions address the complete range of distributed check processing opportunities including teller capture, back-counter capture, remote deposit capture and remittance processing. For more information please call 937.291.2195 or visit

Jessica Back, Public Relations, +1 513-314-1732

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